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Monetization Goals and Results

August 27, 2007 | Author: Mark | Filed under: Build a Niche Store, Monthly Conclusions, Monetization Goals

September is quickly approaching and we are now almost 60 days into our 5 year project! Our goals have not fluctuated much from the original monetization goals, but there have been several modification as to the means of achievement! Let me talk first about where we are…

Goal of 1000 domains by the end of 2007:

Right now, we are sitting on more than 500 in total! That is a pretty big number which actually scares us a bit when it comes time for renewal next July! :-) The good news, is that we have found a few new ways of generating more than the renewal fees each year and should begin realizing profits by the end of this year!

We have also decided to slow down on the domain registration until we have 80% of the domains developed and generating some revenue.

Our original Domain Monetization Revenue Goal was to register 1000 domains, and by the end of the first year, have more than 300 of them generate $1 per day for each domain! If we put that into perspective of where we should be at the end of August (2 full months) our domain goal is a bit behind schedule (OK alot!) however the revenue plan is well ahead of schedule!

Where should we be?

  • 100 Developed Domains.
  • $16 per day. (There should be 16 fully developed +6 week old domains)

Where are we?

  • 25 Content Parked Domains
  • 14 Build a Niche Store Websites
  • 480 Parked, Monetized, Awaiting their future!

Revenue from the Content Parked Sites through WhyPark and Build a Niche Store Sites.

  • Google Adsense Revenue (Began on July 3rd)
    July 2007 - $85.82
    August 2007 - $133.17
    Total Adsense: $218.99
  • Commission Junction (Began August 1st)
    August 2007 - $314.72
  • GoDaddy CashParking
    YTD: $7.59
  • Other Revenues
    $49.00

Average Daily Revenue from ALL Streams since July 1st

  • Total for both months: $590.30
  • $9.83 per day! (Total Rev/60 Days)

Average Daily Revenue from ALL Streams since August 1st

  • Total August: $500.29
  • $18.52 per day! (Total August / 27 days)

Using our figures above, we started out slow as the domains were being developed throughout July. As momentum increased and we diversified our portfolio to include Build a Niche Store sites, as well as the sites beginning to be indexed by search engines, the daily average began climbing and we exceeded our normalized goal of $16/day within 6 weeks. If we continue developing more BANS stores as well as taking full advantage of the WhyPark content parking, we should easily exceed $32/day by the end of September!

What have we learned?

Well… first and foremost, GoDaddy cashparking sucks! Pardon the word… but it is what it is! It could be that my understanding of monetizing a domain name was skewed in that I thought I could add a name, use their content, and the clicks would come! That is far from what happens with a straigh-up parked domain! Parked domains have to rely on “Type-In” traffic, which unless your domain name is something someone would type directly into the browser, you wont get much traffic. We are going to slowly remove all domains from the GoDaddy cashparking system and monetize them with actual content, auctionads, and Google adsense.

We also learned that by combining Kims ability to “Spot” a niche, my SEO skill set,  and Build a Niche Store websites, there is a great opportunity for advancement! Researching, Finding, and Developing a Niche Store takes about 4-8 hours per site. Once it is up and running, as long as the R&D was done right, it will begin generating cashflow within 2-3 weeks.

If you want to start building your own Build a Niche Store sites - click the link on the left menu area. It is well worth the efforts!

Mark

This entry was posted on Monday, August 27th, 2007 and is filed under Build a Niche Store, Monthly Conclusions, Monetization Goals. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.



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